In this article I’m going to teach you an extremely valuable piece of PPC marketing wisdom, that if really taken to heart and implemented into your business,  will dramatically improve your marketing and your results will explode.

You know what that means…..MORE LEADS = MORE MONEY

What Is PPC (Pay Per Click) Advertising?

The name pay per click is used because that is basically how it works.  Literally,  you pay a set amount of money every time a person clicks on an advertised add that takes them directly to your site.  With search engines, advertisers typically bid on keyword phrases relevant to their target market.  Content sites commonly charge a fixed price per click rather than use a bidding system.

If you don’t already do PPC marketing, I strongly suggest starting with Yahoo & Bing as they have just merged and will have a good percentage of traffic as compared with Google.  Other top sites are of course Google, You Tube and Facebook.  Setting up an account is pretty straight forward and each of these sites will offer abundant opportunities for traffic and leads.

When it comes to PPC Advertising, you must make sure that you are a “Professional” and not an Amateur otherwise you will end up paying dearly for very limited results.  Talk about ruining your ROI!  Here’s what amateurs do….

They choose some keywords (most times way too broad) and some way to target other people and then set what website they want to direct their traffic to.  Then they make the ad live.

The Professionals, on the other hand,  know that one of the BIGGEST secrets to successful PPC marketing is the CTR.
Knowing the importance of your ads CTR, you must BEGIN your campaigns with high performing ads and most importantly, you must watch your ads like a Hawk in the 1st few hours.

What separates the Professionals from the Amateurs is that the Professionals SPLIT TEST their ads “weeding out” under performing ads, and making sure that their CTR and conversions are optimized. It’s Incredibly Important You Do This!

You see, “SPLIT TESTING” is the biggest trick in marketing.   It is the single biggest & most scientific tactic you can implement to improve your results and thereby increase how much money you’re making.

If you are not doing this, I guarantee you are leaving money on the table.

Here are four tips that you can immediately implement to boost your PPC results.

1. Make sure you have a congruent message beginning with keywords, title, text, and display URL.  Most importantly, the website you are directing your traffic to Must convey the same message.
2. Do your keyword research using the Google Adword Keyword Tool.  Narrow your keywords to target a specific niche.
3. Once your ad is live, monitor your keywords and eliminate ones that are not effective.  Remember, only about 10% of your keywords will make you money so pull the plug on those that do not produce.
4. Split Test and monitor your data.  Begin with 2 or 3 ads and only run the best converting ad.Tweak the others using 1 or 2 variables so that your are always displaying the highest converting ad.

Imaging the thrill of placing your ads and seeing results within minutes!  Your ultimate goal is to have campaigns and ad groups that perform like a fine running machine.  If you are new to PPC, the action you take while perfecting your skills will be your biggest marketing education.

Lets go have some fun.

Becoming an internet marketer is not for the faint of heart or for those who are not willing to take risks. For those who are up to the challenge and are willing to persevere and work hard, the rewards can be great as good marketers have been known to earn a lot quickly.  Having said that, just know that for most, success is not instant and it does not come over night.

So how does one become a top internet marketer?  This article will give you valuable gold nuggets and practical tips for you to immediately implement in order to get your internet marketing on the fast track.

As you continue reading, you will learn the qualities of a top internet marketer and by combining  these tips you are sure to see grand results.

A top internet marketer knows the importance of using specific keywords to target potential customers, they know the value of each customer and they know how to keep and build good relationships with that customer for repeat business and they know the importance of associating with like minded individuals.

Also, a top internet marketer is forward thinking and is always aware of new trends and more especially, what’s not working and therefore, is able to stay a step ahead of the competition.

And now, 4 hot tips:

1. Education: A must is to continually stay current with new information and trends by learning from other top producers in the industry and reading books and other publications that are relevant to our industry.
2. Be A Person Of Action: Consistent daily action toward your marketing target or goal, even if they are small steps, over time will lead to big results.  Think of pumping water from a well, you’ll never get the water flowing by starting and then stopping and having to start again.
3. Association: Put yourself in a position to have big results by associating yourself with the right company, the right product and the right community of people who can support you.
4. Personal Development And Mindset: Getting your mind set with the proper mindset is key to becoming a top internet marketer.

Now it’s time for you to become a top internet marketer by applying these tips:  constantly learning, having the proper mindset (perseverance and persistence), taking consistent daily action toward your goal, and by associating with a community of like minded individuals who understand and support you.

Listen to any business coach or mentor or successful business person and they will all tell you that one of the main keys to having a successful business is building good relationships. What better way is there to cultivate beneficial relationships than with social media and specifically, Twitter.

Twitter: The social networking service that allows us to stay in touch with family, friends and co-workers.  More importantly, Twitter allows us to meet and connect with others.

Twitter is absolutely the best way to meet new people, to share ideas and to keep up with what’s happening right now!

Who Knew?

An idea that started just a few years ago has now grown to over 100 Million users with more than 50 Million tweets daily.

Thanks to this online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls.

Three things which have made Twitter so popular are:

1. People love to connect with others.
2. People love being apart of the real world and to know the latest trends.
3. The amount of available information has allowed us to follow, connect and meet with others so that connecting with strangers is becoming the norm.

With this in mind, incorporating Twitter into ones business plan should be a no brainer.

Cultivate Your Followers

In order for people to want to follow you, you must present yourself in a professional manner.  Create a pleasing page and atmosphere for your followers, an informative bio about who you are and above all, provide your followers with timely information.  Little Gold Nuggets and the more the better.  You Can give people a lot of information and a lot of value without giving away all your trade secrets.  In a forum where most people are pushing and promoting their businesses, do not be afraid to share your knowledge.

How To Be Awesome On Twitter

The difference maker in using Twitter to grow your business is to establish one to one contact with as many people as you can. In an environment where automated tweets, automated following, automated messages, etc. are the norm, what would make more of an impact and create more goodwill than for you to personally respond to a few people on a regular basis.  Here are a few ways to establish a dialog:

1. Find someone of interest and comment on their name or the uniqueness of their page.

                         

2. Find someone interesting and ask them a question.
3. Ask for help or advice.
4. Make sure you respond to those who answer you.

By going the extra mile in giving your personal time, not just some automated message, and by giving lots of valuable information and less selling, you will separate yourself from the pack and build many lasting relationships.

If you are considering starting a home business there are many questions and considerations
to be answered before making a decision.  There is a real tendency to
choose the business opportunity with the flashiest website or the one that
says you can be making money tomorrow.  With so many “opportunities” popping up every day on the internet, it can be a real crap shoot.

Remember, there is no such thing as quick, easy money and there are no legitimate businesses that do not require work.   With that said, here are 3 questions to consider.

1. How much does it cost?

   Keep in mind that you are looking for a business.  Although it is home based, it is still a business!  If you were buying a recognized franchise your cost could be $25,000 to $50oK.   The initial cost is one thing that makes home businesses so attractive, you can start a business for a lot less than $25K.
   Consider your initial cost as an investment in yourself.

2. How hard is it?

   This is a good question because I am 99% sure that most people who start a home business haven’t a clue as to the commitment required to be successful.  If you have had marketing or sales experience that will help but you will have a learning curve so you must be patient with yourself.

   Compare your learning curve to someone going to med school or law school.  Be sure you give yourself the time necessary to learn a new skill.

3. What products will you sell?

   Very important to consider because after all, you want to make money!

   I believe one of the most important things you can do is to get the proper foundation when learning internet marketing.  Do not be satisfied to rely on others when it comes to your business.  You need to learn internet marketing.  When you do that, you can sell anything.

   When choosing a company consider this….Are you going to be working and spending your time to earn $100.00 commissions or would you rather earn $1000.00 plus commissions?  Think about it.

If you want big paychecks, you need a company that has several different levels of compensation.

How and where you position yourself will make all the difference in your income potential so give careful consideration to the compensation plan.

Hopefully this shed some light on what’s involved in having a successful home business.  Stay committed to your dreams and choose your company carefully.

Writing informative articles can be a great way to generate leads for your online business while at the same time establishing yourself as a marketing authority… and moreover, it’s free. However, if you’re just beginning in your online opportunity you may wonder exactly what it is you can be writing about to generate leads, and whether you’re actually qualified to be writing about any of this.

Not to worry… there are so many people out there looking for online opportunities, and many of them don’t know a thing when it comes to internet marketing. If you have any knowledge on the subject whatsoever, you’re ahead of the game. Ideally, whichever online opportunity you’ve joined has provided you with the necessary training to market your business. So what’s one great way to start? Write a tutorial on how others can market their business with the same methods you’ve just learned about.

Before you started your online business what questions did you have about the industry? Many others looking to start their own home-based businesses likely have the same questions and may find an article on the topic quite useful. I’ve personally found that these types of articles produce the most amount of leads because you’re targeting individuals who aren’t already involved in an online business. There are endless questions you can answer for individuals looking to start their own businesses… how much does an online business cost, what is MLM, what is direct marketing, do legitimate online businesses truly exist… and so on.

If you find yourself running out of ideas to write about, there are a few methods I use to generate more topics. I find the most useful to be expanding upon previous topics. Maybe you’ve written an article about free internet marketing methods encompassing all methods you know about. Expand upon this and write about each individual marketing technique… then expand upon this and focus on a particular aspect of each technique. This method can be extremely useful in producing a large number of article topics.

You may find yourself struggling a little bit at first, but the more you write, the easier it will become and the easier you’ll find yourself coming up with topics to write about. The longer you’re in the industry, the more information you’ll have to provide to others as well… so stick with it and don’t give up… everyone starts somewhere.

You may be looking to start your own home-based business, yet are not entirely sure how much money you’re going to have to invest. Well… the answer might surprise you a little bit. Many people looking to make money online tend to have a “get rich quick” mentality, and there is really no reason for it. If you’re looking to replace your full time income and work from home, there is going to need to be some serious hard work involved, and you’re going to need to make a financial investment.

So how much exactly would I recommend investing in an online opportunity? I would recommend investing at least $1000 to $2000 USD. This might shock many of you, and I likely would have felt the same way reading this a year ago. However, in actuality, this is an incredibly small amount of money to invest into a business in which you could make $200 000 USD (or more, depending on your work ethic and marketing strategies) from home in your first year. These types of numbers are genuinely possible with the right attitude, work ethic, training, and a legitimate online company. It’s unfortunate that so many people tend to look for a way out in the form of a free and/or no-effort opportunity. I will tell you now… such opportunities simply do not exist online, so don’t fall for the hype.

How much do people spend on average opening their own franchise such as McDonald’s or Subway? The number is in the HUNDREDS OF THOUSANDS of dollars, yet this is generally seen as ok since it’s a traditional “brick and mortar” business. The truth is, you can make more money online for a fraction of the traditional “brick and mortar” investment, with no overhead and much less hassle.

Don’t let the online investment numbers get you down. Search out a legitimate online opportunity and put down some well-invested income. Is six figures a year and the freedom of working from home worth a $2000 investment? I think most of you would agree that YES IT IS.

If you’re with an MLM or internet marketing company, social media can be one great way to gain new prospects for your online business. There’s no real secret to doing so… it’s simply a matter of networking, being polite, and not pushing your business all over people.

I find that one of the biggest problems with networking on Facebook is exactly that… others who are promoting their own businesses like to push their opportunities all over you. This tends to be annoying, and simply isn’t a great marketing technique as it will just turn people off. The best way to find prospects is to add friends in the home-based business industry. It’s no secret that there are plenty of poor home-based business opportunities out there, and a lot of members of social media sites are promoting them. Members of such programs may be looking for a new opportunity… and that’s where you come in.

No offense to any MLM’ers out there, but many of these people tend to be in the MLM business. The attrition rate in MLM right now is not good… most newcomers to MLM quit the company they joined within their first 90 days. Join home-based business groups, MLM groups, internet marketing groups, and so on, and add members to your friends list. This is not the time to send your new friend a link to your website or tell them about your business opportunity. Simply send a message such as “Hi John, I see you’re a member of ‘so and so’ group. I’m looking to network with like-minded people… I hope you accept me as a friend”. If they decide to ask you about your business, then go ahead and discuss it… but let them come to you about it as opposed to the other way around.

Your Facebook profile should state who you are and what your business is (with a link or two to your websites). Posting in group topics with useful home-business information, or posting your blog feed to your profile can help to establish you as a credible home-business owner with some great knowledge to share… which might intrigue people to know more about what it is you do. Having the entire profile dedicated to business can be a turn-off to potential prospects however, so personalize it with pictures and information about yourself and show people who you really are.
Using Facebook or other social media sites will be much more profitable for you if you’re with a top-tier internet marketing company where any lead could generate a potential commission in the thousands of dollars. You’re additionally limited to I think 5000 friends or so on Facebook, so leads are not endless. It’s 100% free however, so whoever you’re with, make a profile and start prospecting.

If you’re looking to generate leads for your own home based online business (MLM or otherwise), you’re going to need a working traffic funnel. If the company you’ve joined hasn’t provided you with the required tools or training, or you’re selling your own product and are clueless as to how to proceed, this article will serve as a guide to get you started. If you do happen to be in one of the two above situations, I would highly recommend joining a new home-based business company that will provide you with these tools and training and/or to find yourself an online personal mentor. For now… let’s begin.

Design a Capture Page

Whatever product you’re selling, you’re going to want a short intriguing capture page to grab your prospect’s attention. The purpose of your capture page is not to actually sell anyone anything, but to simply gather a prospect’s information. Your capture page will have an opt-in form in which an individual will enter their name and e-mail address… once someone has input this information into your capture page, they are now what you call a lead (they haven’t actually bought anything yet, but they’ve expressed interest in your product and are now a potential for a sale). Once their information is entered, your lead will be redirected to your page of choice… generally a page on which they can actually purchase something.

Set Up an Autoresponder

Not everyone who has opted in on your capture page is going to insantly purchase something, and that is the purpose of your autoresponder. Your autorespoder (aweber is a very popular and very good autoresponder) is going to send out a series of e-mails to each one of your leads (remember you’ve captured all their e-mail addresses on your capture page). Your e-mail series will generally send out some free information to establish yourself as an authority on whatever product it is you’re selling, and it will also serve to establish some sort of rapport with your leads. You should always include a link in each e-mail where leads can purchase products from you, as well as your contact information.

Once you have a steady stream of leads, you will start to make sales from your e-mail series, or from leads who decide to call you directly. You shouldn’t shy away from talking to someone directly on the phone, as someone who actually makes the effort to phone you is likely very interested in joining you in your business, or making a purchase. It’s also very reassuring for them to actually talk to a real person.

Market Your Business Opportunity or Product

Where and how do you market your business opportunity or product to generate endless leads? If your company hasn’t provided you with this information, you’re going to have to start doing some research on online marketing methods. As I stated previously however, it would be much simpler for you to join a company which will provide you with this training, or to find a personal mentor with the experience and expertise to guide you. Online marketing is a very broad topic and could take some time to tackle yourself.

So that’s the basic system you can use to generate endless leads for your online business. The above can be used to generate leads for essentially any online business opportunity or product out there. Again, instead of struggling with each step on your own, I would highly recommend joining an online company which will provide you with the knowledge on how to complete each of the above steps, and will teach you how to market your opportunity or product.

No this isn’t a post promoting some get rich quick scheme… this is a post with information on the quickest way to generate leads (and subsequently income) for your existing online business.

So what is the quickest way to make money for your online business? Hands down it’s Google AdWords, i.e. advertising on Google. Google currently has the highest amount of search engine traffic today because Google offers highly targeted search results. On Google you don’t get bombarded with ads (like on search engines like Yahoo), and your search results are highly matched to the phrase you searched for. You want to be advertising on Google for this same reason; Google will reward you with cheaper advertising if you meet their standards of ads highly targeted to a user’s search phrase (using this method, you can also target individuals in specific industries who may be more likely to join your business or purchase your products).

Google AdWords is not for the inexperienced or unknowledgeable however. If you set up a Google AdWords campaign without sufficient knowledge about how to use the system, you will get killed. Without knowing how to properly budget, or properly target and optimize your ads, you will spend a lot of money, yet won’t be generating any sales. Google will additionally pay more attention to you (show your ads more) the more money you spend on your advertising. You will therefore want to start with a significant daily marketing budget.

If you don’t want to waste your entire budget, educate yourself on Google AdWords before you begin advertising. I personally highly recommend Perry Marshall’s Definitive Guide to Google AdWords (I am in no way affiliated with Perry Marshall). It’s a fairly lengthy guide, however it will teach you everything you need to know about exploiting Google AdWords for any business opportunity or product you wish to market. Master Google AdWords, and you’ll be generating leads for your business instantly, and will make money online quicker than with any other marketing method.

If you’re researching home-based businesses, you may have come across a “top-tier” internet marketing opportunity and wondered exactly what the term meant. A “top-tier” program is an internet marketing opportunity which deals with direct sales. That is to say you sell a product directly to someone and get paid up front (no waiting period). This is in contrast to say an MLM program where you are dependent on the sales made by your downline (people who you have personally recruited into the company) to generate income for you.

In general, top-tier program generally attracts a high-calibre customer… that is to say, a customer who is genuinely serious about starting their own home-based business… not a “tire-kicker”, and not someone who is “maybe” looking to start their own home-based business. How do top-tier companies filter out tire-kickers? This is usually done by having a paid application in place in order to see if you qualify to join the company. A lot of people question this process, however what they don’t realize is the insane amount of people looking to work from home. In a top-tier program, you will generally sign up under a mentor. It would be literally impossible for the mentor to provide the required training to anyone expressing any interest in the program (most of whom won’t be serious enough to put in the required effort to succeed anyway). The application will generally filter-out those with lack of interest, and ensure you work with a finite number of high-calibre like-minded individuals.

A top-tier internet marketing program will generally sell products which generate $1000 in commission or more per sale. Commissions are paid to you directly by your customer, hence you receive your commission right away. Although you will be generating your commissions through sales, your job in a direct sales company is not as a sales person, and actually far from it. Your job will be to market your business opportunity. That is to say, you will be getting your opportunity out there online to as many people as possible through a variety of methods. If someone wishes to join you, they come to you, as opposed to you seeking them out and trying to push your opportunity on them. A reputable top-tier company will train you to market your opportunity with the best strategies so you’re not left high and dry wondering how to proceed.

There is currently a huge market out there in the online direct sales industry. If you’re looking to start your own home-based business, do your due diligence and find a reputable direct sales opportunity to join.